Columbus, OHTuesday, June 3, 2008 
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Join us for the MicroStrategy Business Intelligence Symposium in Columbus, OH on Tuesday, June 3, 2008. Don't miss this exciting one-day opportunity to enhance your business intelligence proficiency, share ideas, and hear what successful companies have learned from their BI deployments.
Track 1: Reporting, Analysis, and Monitoring
In these introductory sessions, end users and BI project managers will learn how to leverage MicroStrategy to satisfy the unique requirements of different end user communities and business intelligence applications. Through business-focused case studies, attendees will learn how to use MicroStrategy to report, analyze, and monitor their data. Session 1 - Business Intelligence for the Mobile Workforce – MicroStrategy Mobile Do your executives and mobile workers demand immediate access to and interaction with relevant, timely, personalized, and secure business intelligence information on their BlackBerry® devices? Do they need disconnected access to their data? Is your IT organization struggling to reformat reports from your enterprise BI systems, especially for the small form factors presented by mobile devices? In this session, learn how MicroStrategy’s latest product offering, MicroStrategy Mobile, delivers critical BI information from your enterprise BI applications directly to mobile devices, reusing existing MicroStrategy reports. Session 2 - Easy Intelligence for Every Excel®, PowerPoint®, and Word® User – MicroStrategy Office Would you like to “have it all” without leaving your favorite Microsoft® Office application? Now every Microsoft Office user can run, edit, and format any MicroStrategy report directly from within Microsoft Excel, PowerPoint, and Word. Microsoft files can become live repositories of corporate data, continually linked back to the MicroStrategy Business Intelligence Platform. See how easy it is – with one click – to refresh data across all reports from the simple MicroStrategy Office toolbar via your favorite Microsoft application. We will review and demonstrate a variety of usage scenarios, including customizing presentations and performing offline analysis with MicroStrategy Office. Session 3 - Ensuring Data and Report Integrity in Your BI Environment – MicroStrategy Integrity Manager Verify data and report integrity after making changes that impact your data warehouse and BI environment. Automated report integrity checking provides confirmation that warehouse data integrity is not breached by ETL or functions run against warehouse tables. In addition, automated comparison of report data, SQL, and graphs allows administrators to efficiently verify object migration and software upgrade success, further verifying data and report integrity after any change to the environment. Session 4 - Data Mining and Advanced Analysis for Your BI Applications As more organizations leverage their enterprise data to optimize decision making, the ability to use advanced analytics has become a requirement in order to remain competitive. MicroStrategy includes a rich set of out-of-the-box analytical capabilities that companies use to improve business performance. Everyone from “analytical amateurs” to “rocket scientists” can take advantage of techniques that turn sophisticated analysis into competitive advantage. Come and learn more about how you use MicroStrategy analytics in your BI applications.
Track 2: Dashboards, Visualizations, and Information Delivery
Power users and report developers learn tips and techniques in this track for creating Pixel Perfect™ enterprise reports, dashboards, and scorecards with MicroStrategy. Through demonstrations and examples, attendees will learn how to build dynamic dashboards and banded enterprise reports using MicroStrategy. In addition, attendees will learn how to create proactive information deliveries that distribute personalized business information to users via e-mail, printers, and file servers. Session 1 - Building Interactive Scorecards and Dashboards – MicroStrategy Report Services MicroStrategy provides business users a highly intuitive interface for creating all types of scorecards and dashboards. See how easy it is to build effective and visually appealing dashboards through a Web browser interface, while advanced dashboard developers will learn best practices for building dashboards and dashboard templates for deployment across the enterprise. This session will demonstrate scorecard and dashboard creation, focusing on MicroStrategy Report Services’ dynamic HTML capabilities. Session 2 - Advanced Visualizations for Dynamic Enterprise Dashboards One of the major innovations that bring MicroStrategy’s Dynamic Enterprise Dashboards to life is the use of Adobe® Flash® for quick interactivity and advanced visualizations. This session focuses on MicroStrategy Report Services’ new Flash controls for building scorecards and dashboards. You will learn how the use of Flash allows intuitive interactions and advanced visualizations in dynamic dashboards, for online, or offline analysis. You will learn how to use advanced visualizations installed with MicroStrategy 8 Release 11 (v8.1.1), such as Interactive Stacked Area Charts, Bubble Chart, and Heatmaps to visualize data in ways beyond the standard grids and graphs. Session 3 - Building Interactive Enterprise Reports – MicroStrategy Report Services Learn best practices and advanced techniques for designing highly formatted enterprise reports that may span hundreds of printed pages. This session will devote time to both the end user and the report developer roles, and will include demonstrations of operational workflows via document drilling, dynamic images, and advanced usage of multiple data sets. Session 4 - Creating Advanced Information Delivery Applications Using MicroStrategy Narrowcast Server MicroStrategy Narrowcast Server offers customers a robust architecture to build applications that proactively send information to end users via e-mail, printers, and file servers. In this session, you will learn techniques for building such sophisticated applications, including dynamic recipient personalization, automatic slicing of data based on user profiles, and output device configuration.
Track 3: Industry Best Practices: Deployment Strategies and Solutions
Successful companies in every industry are improving their business operations with better business decisions when they use MicroStrategy for a variety of reporting, analysis, and business monitoring solutions. Learn how leading companies developed their BI strategies, successfully deployed multiple projects across their enterprises, and achieved return on their BI investment. Customer Keynote: Dick′s Sporting Goods TBA Session 1 - Victoria′s Secret Direct: BI Reporting and How We Play the Game Learn about the successful Business Intelligence Model used by Victoria′s Secret Direct to support their growing business. Gain insight into Victoria′s Secret Direct′s data warehouse configurations, MicroStrategy applications, and BI strategy for reacting quickly and effectively to the changing needs of the business. This presentation will also showcase best practices and lessons learned from applying their unique strategy. Victoria′s Secret Direct reaches more than 390 million clients each year through Victoria′s Secret Catalogue – and its Web site is one of the fastest growing and profitable e-commerce destinations on the Internet. Session 2 - Limited Brands TBA Session 3 - TBA TBA Session 4 - TBA TBA
Registration & Terms and Conditions Each Full Conference Registration Fee includes:
Conference Policies: Mutual Non-Disclosure Agreement (NDA) Policy The MicroStrategy Business Intelligence Symposium features information on upcoming product releases, product strategy and other proprietary information. You are required to have an executed Non-Disclosure Agreement (NDA) on file in order to be admitted to the event. Conference Payment Policy Registration will not be confirmed until full payment has been received. Please contact customer service at 703.848.8787 or via email symposium@microstrategy.com with questions or if you need further information regarding the MicroStrategy Business Intelligence Symposium. Conference Confirmation Policy Registration will not be confirmed until full payment has been received. Please contact customer service at 703.848.8787 or via email at symposium@microstrategy.com with questions. Conference Cancellation Policy Conference cancellation requests must be submitted in writing on company letterhead and received by May 18, 2008. All cancellation requests will be subject to a $50 service charge. Cancellation requests received after May 18, 2008 or no-shows are subject to the full registration fee. All refunds will be issued after the conference. Please fax all written cancellation requests to 703.852.7157. Paying by Credit Card The Web server will generate an interim acknowledgement, containing a Reference Number for your records. You will receive final confirmation once your credit card is processed and payment is complete. Conference Substitution Policy Substitutions for the conference will be allowed at any time. Substitutes must work for the same company as the original registrant and payment information must stay the same. Substitutions are not valid for existing conference registrations. Please contact customer service at 703.848.8787 or email symposium@microstrategy.com for more information. |
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